The article is devoted to such phenomenon as Internet-literature in China and the transformation of Chinese literary creativity in the era of the spread of the Internet. Cyber-communication provokes changes in the written language, saturating it with visual components, while reducing the verbal component. The cognitive abilities and habits of users also undergo transformations that affect the ability to write, read and comprehend large amounts of text. On the other hand, the Internet enables creative people to publish the fruits of their creativity on the pages of personal blogs, on specialized sites, as well as the ability for other users to leave comments, make reposts, write critical essays, and so on. All these factors, on the one hand, contribute to the promotion of creativity on the net, on the other hand, they change the face of modern poetry and prose, firstly, because of the specific Internet language that is often used when writing Internet literature, and secondly, making some works almost impossible to exist on paper due to a strong link to the electronic format (pop-ups, moving letters, verses voiced in different languages, etc.). New forms of reality give rise to new forms of literature that correlate not only with reality itself, but also with the cognitive habits of cyber readers.
本文致力于探讨互联网传播时代中国的网络文学和中国文学创造力的转变。网络交流激起了书面语言的变化，使其在视觉成分上变得饱和，同时减少了语言成分。用户的认知能力和习惯也会发生变化，从而影响书写，阅读和理解大量文本的能力。另一方面，Internet 使有创造力的人可以在个人博客页面，专业站点上发布其创造力的成果，以及其他用户发表评论，发表评论，撰写评论文章等的能力。 。所有这些因素，一方面有助于促进网络上的创造力，另一方面，它们改变了现代诗歌和散文的面貌，首先，因为编写互联网文学时经常使用特定的互联网语言。其次，由于与电子格式（弹出式窗口，移动字母，用不同语言表达的经文等）之间的紧密联系，使一些作品几乎不可能在纸上存在。新的现实形式产生了新的文学形式，这些文学形式不仅与现实本身有关，而且与网络读者的认知习惯有关。