This article explores the features of music videos. On the example of creativity of the Korean-Chinese group EXO mythologization in music videos is considered. A comparison of various myths of European culture and the system of mythological images used in the music videos of the group EXO. The analysis revealed the close interaction of mythological images of different cultures within the cycle of clips and noted that the mythological component concerns not only the plot, images, but also the form of the narrative.
本文探讨了音乐视频的功能。 以韩裔华人组合EXO在音乐视频中的神话化为例。 比较欧洲文化的各种神话和EXO乐队的音乐视频中使用的神话图像系统。 分析揭示了在剪辑循环中不同文化的神话图像之间的密切相互作用，并指出神话成分不仅涉及情节，图像，还涉及叙述的形式。