In the 17th-18th centuries European countries experienced a spread of a new fashion for all Chinese due to expansion of European missionaries and diplomatic missions and establishment of trade relations between Europe and China. This Chinese trend inspired many Europeans resulting in the emergence of «chinoiserie» style in the West. The XVII century “chinoiserie” was marked by the merger of Western Baroque and Chinese artistic tradition, while in the 18th century it was a mix of the Rococo and elements of Chinese art. Artworks and crafts produced by European artists reflected the process of interaction between Chinese and Western cultures: European masters, who studied foreign art, were eagerly looking for different artistic methods and discovering ways of reading them. Thus, works of art, such as porcelain, can be read as a “text” or an “encoded message” constituted of different elements of language of art, the study of which is necessary in order to the understanding of the text and to provide reliable reading.