This article is devoted to the analysis of phrasemes of car advertising slogans in China. Slogan is always one of the important issues in linguistics. In this article special attention is paid to the use of phrasemes in the car advertising slogans in China, which makes the study relevant. Materials of the study are slogans of the car advertising in China in recent years. Analysis of phrasemes of the car advertising slogan in China had revealed different ways of using phrasemes in the car advertising slogans.
本文专门分析中国汽车广告标语的词组。标语一直是语言学中的重要问题之一。在本文中,应特别注意在中国汽车广告标语中使用措辞,这使该研究具有现实意义。研究材料是近年来中国汽车广告标语。 对中国汽车广告口号短语的分析揭示了在汽车广告口号中使用短语的不同方式。