The article presents a detailed analysis of advertising slogans from the point of view of cultural linguistics. This method allows to determine the degree of influence of the cultural factor on the language of advertising and to reveal the differences between English, Russian and Chinese advertising slogans.
本文从文化语言学的角度对广告标语进行了详细分析。这种方法可以确定文化因素对广告语言的影响程度，并揭示英语、俄语和汉语广告口号之间的差异。