The article is devoted to the analysis of three types of translation difficulties that arise when working on Russian texts of a presentation nature on corporate websites and transferring them into Chinese. The relevance of the presented research lies in the fact that the translation of presentation text is a rather important segment of the translation of corporate content, which is distinguished by its multi-level and extensiveness of diverse factors, while being insufficiently studied. In the introduction, the author, in particular, highlights the technical difficulties that are outside the competence of the translator, as well as the difficulties of an extralinguistic and linguistic nature, which are in the direct competence of the translator. In the main part, the difficulties are considered in the context of two opposing translation strategies of domestication and forenization; the author concludes that there is a balance between these two strategies. The choice of strategy is also determined by the intention of the client of the translation: a “domesticated” translation will be distinguished by “transparency”, expressed in the avoidance of non-idiomatic expressions, polysemy, archaisms, jargon, repetitions; in imitation of the texts of the host culture, while with the forenizing approach, translators strive to preserve the genre originality of the original presentation text, the lexical filling and grammatical structure of phrases, avoidance of omissions and the introduction of new words...
本文致力于分析在公司网站上具有演示性的俄文本并将其转换为中文时出现的三种翻译困难。陈述研究的相关性在于，陈述文本的翻译是企业内容翻译的一个相当重要的部分，其特点是它的多层次和广泛的多种因素，而没有得到充分的研究。在引言中，作者特别强调了译者能力以外的技术难题，以及译者直接能力中的语言外和语言性质的难题。在主要部分中，在两种相反的归化和强制化翻译策略的背景下考虑了这些困难。作者得出结论，这两种策略之间存在平衡。策略的选择还取决于翻译客户的意图：“本地化”翻译的特征是“透明”，避免使用非惯用语，多义，古体，行话，重复；在模仿东道国文化的文本的同时，翻译人员采用强化方法，努力保留原始演示文稿文本的体裁独创性，短语的词法填充和语法结构，避免遗漏以及引入新词...